Enmain empowers you to build the capabilities needed for a thriving, high-performing organization. We collaborate with you to define the roles of marketing and sales within your company, designing an organizational structure that optimizes these functions to drive growth.
In today’s digital age, effective marketing and sales require strong digital leadership. We equip your organization to adapt and succeed in this dynamic landscape. Furthermore, we focus on building your institutional skills to ensure long-term success.
Our Proven Approach
Our extensive experience in marketing and sales transformations allows us to guide you through every step of the process. We help you:
- Prioritize Effectively: We ensure all elements are addressed in the right order, and that funding is strategically allocated throughout the transformation journey.
- Develop Coordinated Capabilities: We work collaboratively to build the capabilities your organization needs in a sustainable and coordinated manner.
- Connect Performance to Strategy: Our rigorous analysis is grounded in detailed performance metrics that link directly to your company’s financial and management systems.
We offer a range of services to support your organizational transformation:
- Defining Marketing & Sales Roles: We work with you to determine the ideal roles for marketing and sales within your organization. We then assess how best to link these functions with other areas of the business to achieve strategic goals. This includes evaluating which activities belong within the marketing group and defining key leadership roles, such as the CMO position.
- Empowering Your Organization: We go beyond the marketing department to energize your entire organization. From finance to operations, we help all teams actively engage with customers across the ever-growing landscape of media and interactive channels, ensuring efficient operations within the fast-paced digital world.
- Optimizing Your Marketing Structure: We collaborate with you to design and structure a marketing organization that perfectly aligns with your overall business objectives. Our focus is on efficiency and performance, identifying and streamlining activities to maximize impact. Through this process, we establish clear ownership of marketing functions while ensuring seamless collaboration across all departments.
- Building Capabilities for Growth: We equip your organization with the institutional skills necessary for long-term success. This includes establishing the right behavioral, management, and technical systems. We also work collaboratively at all levels and across all functions to drive change at the front line, fostering buy-in from traditionally skeptical areas like sales teams.
By partnering with Enmain, you gain a team of experts dedicated to building a high-performing organization. Together, we’ll ensure your marketing and sales functions are strategically aligned, empowering you to achieve sustainable growth.